Silverback Strategies Offers SEM Services

silverbackstrategies.com is web company that provides a variety of services, including pay-per-click management, search engine optimization, website design, Internet consulting, and online reputation management. One advantage Silverback has over the competitors is the firm's unique relationship with the search giant Google.com. They actually have a dedicated account team at Google, which is a great advantage when it comes to understanding PPC, SEO, and SEM. Not only does Silverback have a good relationship with Google, but the company is also has certifications with both Microsoft's and Yahoo!'s ad departments.

One thing in particular that I liked about Silverback was their approach to SEO. These are the key areas they help clients with:

  • Keyword research and analysis
  • Copy editing and content advice
  • Competitor analysis reports
  • Baseline rankings reports and ongoing reporting
  • Meta tags
  • Alt tags
  • Keyword Density
  • Link building strategy
  • Ongoing website advice
  • Site map creation and growth
  • Manual submissions to search engines and directories

YouGetSignal.com currently enjoys a majority of its traffic as a result of search engine optimization. I made a very conscious effort to optimize my page URLs, titles, and copy to focus on high searched key words. Currently, YouGetSignal is receiving roughly 550,000 page views per month. 40% of this traffic comes from search engines, with the major contributing search engine being Google. A well-planned SEO strategy will, over time, potentially reap great rewards. Working with a professional firm like Silverback is a great way to get an SEO battle plan put together.

If you want to establish your website as a serious business, then you must work on getting trust from your audience. Getting a customer's trust will promote more online sales and the success of your online business. Conversely, your business is doomed for failure without trust from your visitors. Silverback provides a service they call online reputation management. They use a variety of tools and techniques to protect business from negative, misleading, or confusing search results. This type of service is extremely valuable to those who sell products on their sites.

I wanted to see how YouGetSignal's reputation was on the web, so I took a look at people mentioning my site on Twitter. I found some fun, positive tweets. Doing a Google search revealed a plethora of articles with links to my site, most of them to my open port check tool. A lot of gamers and server admins use the tool to see which ports on their public IP addresses are open and functioning on the web. Whenever I see someone mention my site, I always try to take the time and send them an appreciative message. If you have a poor reputation, or no reputation at all, Silverback can help you get started connecting with users on the web in a positive way.